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Quickly get a Large Number of Targeted Prospects to “Like” your Facebook Business Page
By Jerry | January 4, 2011
1 Simple Secret to Quickly get a Large Number of Targeted Prospects to “Like” your Facebook Business Page
Facebook page “Blue & White Striped Rugs” an extremely narrow niche – How we helped them go from Zero to 294 “Likes” in 12 days
You understand the importance of having a large group of people “Like”ing your Facebook business page. You can interact with prospects that have expressed an interest in your business by “Like”ing the page. It’s the equivalent of having an ongoing conversation with your prospects every time they log on to Facebook.
We just worked with a client to create a “fan” club for just one type of product they offer. Fans are great customers. They buy and buy and buy. How many fans do you think there would be for a narrow niche product like “Blue and White Striped Rugs”?
We helped the business go from zero to 294 “fans” in 12 days. That’s right 12 days to gather 294 prospects who are interested in Blue & White striped rugs. How many days would a store in your area need to draw in 294 people interested in only Blue & White Striped rugs?
That one product or service you want to focus on for this year? Imagine how many fans you can grab for your offering that probably appeals to a broader market.
That fan base can, and will, grow as you interact with your new fan club. You need to take care of them, talk to them, give them information and content that will build on the relationship.
The fan club is run on Facebook – through a Facebook business page. You can post content, videos, photos, share links, and the best part is the fans interact with you and each other. Your brand is built for you. They stay engaged with your business, until they are ready to buy.
The secret revealed:
What we did for the Rug client, was to run an online contest – sweepstakes actually. The main marketing goal was to gain as many new Facebook Fans to the new page for Blue and White Striped rugs.
A sweepstakes is defined as a contest where the winner is chosen at random.
The client business gave away two rugs as prizes. It was a simple random drawing, but it had a twist. The contestants were given extra entries for doing Social Media activities – like Facebook posts, Twitter posts, comments on blogs, YouTube videos and comments. All these activities expose your business to their friends on the social sites and help you in your search engine rankings with all the links to your site.
We set up a blog for the business on their website and installed and configured the contest software. We laid out a marketing plan of twitter posts, Facebook posts and $10 a day for Facebook ads targeted to people who had “decorating” as a profile interest.
For such a narrow niche – Blue and White Stripe Rugs – the client was hoping to get 100 fans during the length of the contest. That level was reached in less than 5 days. At the end 294 new Facebook “Likes” (fans) were created and many of the fans had posted numerous times about the contest for the rugs.
These fans are a laser targeted prospect group who have an interest in decorating with blue and white striped rugs. A bonus, was that an Interior Designer found the contest, saw the rugs, followed through to the company website and bought a rug for a client. That sale covered the cost of the prizes and the Facebook ads. Plus our client tells us an Interior Designer as his client will produce between $2k and $20k in revenue over the next few years.
The client is going to run more contests in 2011 and put a few more dollars behind ads for the contest to target other keywords that attract MORE fans to “Like” the Facebook business page.
Let us help you build your own “Fan” club that will bring business to you. We’d love to discuss a marketing plan on building a Facebook business page and using Contest Marketing to drive prospects for you to build your business in 2011.
Contact us at info@AristoAssociates.com or call 312-650-9724. Our consulting calendar is filling up for the year and the faster we start, the faster you build your prospect list.
Topics: Marketing, Social Media Corporate | No Comments »