Archive for November, 2010
How to Use Social Media in Investment & Financial Firms
Thursday, November 18th, 2010A Marketing Executive of an investment firm does not have to stumble through introducing Social Media strategies.
What I just described is a simple, high level strategy using Social Media to gather, reach, and retain prospects.
Thoughts on choosing good business teams
Wednesday, November 17th, 2010We choose how we react to situations, people, etc. We choose to be devastated by negative comments or let them roll off. We choose who we associate with. We choose how we react to nature and acts of God.
Talk about the good in a person and it perpetuates the good in them and about them. Talk about the bad and it perpetuates the bad.
How should I use Social Media at my company? For a Director of Marketing
Thursday, November 11th, 2010So, here you are, the Marketing Director for your firm. You’ve been resisting this Social Media area because you can’t see how it can work for you. Yet the competition has started using it, the CEO, COO and Board of Directors are mentioning it as something “to get on board”. But how do you enter it? What will make it work for you?
It’s not that difficult. You don’t have to be a hip, 20-something whiz kid to make use of social media. Here it is in a nutshell;
Social Media is…
The Best Sales Close – What separates you from your competition?
Thursday, November 11th, 2010Like this? Google +1 us. There I was pitching my prospect. A great conversation. Lots of questions, I learned his business, his pain points. I was able focus on the benefits of what I could do to alleviate those pain points. This was going very well. Then the question came. “Why should I choose [...]