Archive for November, 2010
A Marketing Executive of an investment firm does not have to stumble through introducing Social Media strategies.
What I just described is a simple, high level strategy using Social Media to gather, reach, and retain prospects.
We choose how we react to situations, people, etc. We choose to be devastated by negative comments or let them roll off. We choose who we associate with. We choose how we react to nature and acts of God.
Talk about the good in a person and it perpetuates the good in them and about them. Talk about the bad and it perpetuates the bad.
So, here you are, the Marketing Director for your firm. You’ve been resisting this Social Media area because you can’t see how it can work for you. Yet the competition has started using it, the CEO, COO and Board of Directors are mentioning it as something “to get on board”. But how do you enter it? What will make it work for you?
It’s not that difficult. You don’t have to be a hip, 20-something whiz kid to make use of social media. Here it is in a nutshell;
Social Media is…
Like this? Google +1 us. There I was pitching my prospect. A great conversation. Lots of questions, I learned his business, his pain points. I was able focus on the benefits of what I could do to alleviate those pain points. This was going very well. Then the question came. “Why should I choose [...]